Positioning will make U rich. Only if you look legit.

^{The case study I promised you. Thank you for being here. ❤️‍🔥}

How I helped Ken quantum leap into premium territory.

A lesson on strategic positioning.

My client Ken walked into my programme when he had made the heroic decision to rebrand.

With a million ideas and a million blocks he had done a full 180 in his business for the past 8 months and knew he needed to reposition himself.

He made the big pivot from training marketing teams on lead generation to a full stack business strategist for traditional businesses.

For the last year he was stuck in this big dilemma.

Doing incredible work behind the scenes,

helping his clients with physical ads and pricing strategy.

Fully grew a new marketing team and saved another client from loosing $60k/m on random branding agencies.

To turn all that expertise into desire:

Here‘s how we rebranded Ken in 6 weeks.

1. Exceptional Repositioning.

Ken is contrarian. He’s bold and has ballsy case studies but he’s got what it takes to back it up. That energetic signature had to transcend into his writing.

His ICP are traditional industries like manufacturing to construction. The emphasis is on untapped profits, because most of his clients KNOW they need to test out different lead channels but they don’t know where to start.

Whats important to note is that his clientel makes $1M-$30M a year and 9/10 have a marketing department. But they can’t be experts in everything they do. That’s where he moves things around and chimes in to build new funnels and strategies - not leaving any money on the table.

2. Serve the proof. 💅

Our reptile brains love to be lead. We follow those who are passionate, and that is often demonstrated through emotion.

So you a.) Quench out all your hot insights and build a perspective and …

b.) Finally pull the trigger, release all your best case studies and show the world your result of that.

You don’t just slap “7 to 8 figure businesses” on your headline - you have to EARN it.

The strategy we went for is desire instead of pain directed branding.

That‘s when the floodgates open.

Big fan of that one phrase „You‘re not forcing to be the only choice…but you could be“.

3. Narrate it all over his profile.

The internet is full of brand strategists and growth operators. You have to rack up the confidence to show the world why you. Because in a hyper-competitive market you need to craft your own lane. Become the default.

It‘s deeper and more important than you think. No scarcity here but - most of them don‘t actually broadcast the work they do.

The decision makers who want to work with you are weighing their options. All the time. You‘re in a hyper-competitive market.

The one piece thats going to make you the DEFAULT is how extremly accurate your insights activate your clients pains/ dreams/desires/virtues/urgency/scarcity.

Read that again.

People hate case studies. But there‘s a reason why you‘re reading this. By giving you more proximity to someones brain, they take away the hesitation between whether or not someone will invest in you.

It doesn’t matter if you attract new inquiries. The question is…. can you convert them?

That’s how people associate you - then you need to package it into a narrative (or messaging) that makes it attractive for people to buy.

With craftiness.

Crafitness puts you into a whole new playfield.

Now… Kens target clients are 40+ year old business owners with traditional businesses like manufacturing, accounting + medical services.

Skeptic people who want to learn before they invest.

But what do you do if you‘re selling to critics and skeptic people….?

You show them you’re not pleasing THEM but you’re putting the MARKET first.

Because the guy whos hired you is getting paid by the market. And that‘s why you guide them to make decision in FAVOUR of the market.

Now.. HOW?

In Ken‘s case we guide the readers by showing them that he’s going to do the thing they are UNWILLING to do.

He fired that branding agency in a whim + refined the strategy which actually got that business over +$320,000 leads in the pipeline.

His positioning is hot because he‘s making room for more. By doing what others are unwilling to do. Making the hard calls.

Firing the shots. Taking the leap.

People buy from people who lead.

And that‘s how you become a hot (and trusted) authority.

4. Iterate up the strategy.

When you’re doing a rebrand you’re going through an ego death.

You’re not competing on price - you’re competing on quality. So you’re serving a whole new set of clients that are big whale clients.

And so the narrative will change. When you own the narrative you own the sale. In short, you want to tell stories which make them re-live their fears, frustrations, desires, pains, insecurities and evils of your niche.

While you associate yourself with quality.

And thats an instrument that guides you.

There are so many intangible factors that are at play when it comes to why people actually choose to work with you.

Way more than people want to believe.

But if you‘re a one person biz with recurring and stable revenue, all you really need is 1-2 high qualified leads a month. Nothing else.

Now you can engineer that with a few tweaks.

Stretch your arm up high because that premium positioning you‘re growing into is on the highest shelf.

When you activate people who want to buy from you … but you‘re enmeshed in a cycle of endless DM conversations that take forever to convert…

Chances are you don’t come across legit or the stuff you stay is just not hitting right.

And finally there‘s 2 different lanes you go into that are going to position you in premium territory.

• A spiritual one

• A technical one

My process is focused on the technical approach while you are simultaneously going through a spiritual one too.

Because…

There’s no better feeling than finally getting so much confidence & clarity you can just reduce your offer to a focused, precise message, that makes it effortless to activate + close those high-roller clients into your biz.

In all honesty. Nailing your positioning is just curating a wave of luck…

And who wouldn’t want that?

PS: Humble-brag. I could add a CTA asking you to join my next positioning sprint.

But I know that if you’ve felt called in to bring me in and reposition you…

U would reply to this e-mail.

Good positioning is just so good that when that beat drops your little heart feels invincible and ready to just TRY. GO for it. It’s begging you to make that courageous decision.

If you want to feel that exctatic while you’re competing in a high-trust market….

You’re invited to do this positioning sprint with me on October 2nd.

Apply by replying to this e-mail where you describe one scenario where you felt that invincible high. Then I’ll send you more info.

Be totally honest. I want to hear it.

💌